Digital Marketing

What is Digital Marketing?

Digital marketing is the sum of all marketing efforts that utilize an electronic device or the Internet. Businesses use digital marketing for paid advertising, search engines, social media, email newsletters, targeted content, and their websites to target both new and current customers.

  • Email marketing and design campaigns

  • Blogging and content development

  • Paid search on Google and social media sites

  • Digital strategy & consulting

Digital marketing provides many different lead streams right to your business. Not only does it provide a better way to market, but you can accurately track your efforts using the latest technology. In effect, these “smart streams” give your business more power to sell your product or services in ways you may have never thought possible.

Why You Need Digital Marketing

Connecting with your audience in the right place at the right time has always defined successful marketing. For this reason, that means you must meet them where customers already are: online.

  • Create email campaigns that generate sales calls and leads

  • Generate blog articles that highlight new services and boost SEO

  • Promote your services through paid or organic posts on social media

These types of Internet marketing can work for any business or organization online. No matter what services you provide or products you sell, Internet marketing can greatly increase your company’s reputation and sales over time with the right digital marketing firm.

Why You Need Digital Marketing

Connecting with your audience in the right place at the right time has always defined successful marketing. For this reason, that means you must meet them where customers already are: online.

  • Create email campaigns that generate sales calls and leads

  • Generate blog articles that highlight new services and boost SEO

  • Promote your services through paid or organic posts on social media

These types of Internet marketing can work for any business or organization online. No matter what services you provide or products you sell, Internet marketing can greatly increase your company’s reputation and sales over time with the right digital marketing firm.

What Lighthouse Will Do For You

Whether you need a full website design revamp, search engine optimization, an email newsletter campaign with MailChimp, fresh articles for your blog, or paid search on Google, Lighthouse puts it all together for you.

  • Full website analysis with a comprehensive, strategic plan

  • Measurement and optimization to meet set goals

  • Messaging, positioning and marketing that works

Successful digital marketing isn’t easy as it takes careful analyzation, patience, and fresh content to achieve long term ROI. With this in mind, your business strategy for digital marketing should be managed by a careful hand that has this type of knowledge and experience. Start today and drive business growth with Lighthouse!

We’d love to hear about your project!

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