Digital marketing is the sum of all marketing efforts that utilize an electronic device or the Internet. Businesses use digital marketing for paid advertising, search engines, social media, email newsletters, targeted content, and their websites to target both new and current customers.
Digital marketing provides many different lead streams right to your business. Not only does it provide a better way to market, but you can accurately track your efforts using the latest technology. In effect, these “smart streams” give your business more power to sell your product or services in ways you may have never thought possible.