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Why Responsive Web Design Gives Big Value to Small Businesses

denver-responsive-web-designIf you’ve spoken with me about web design in the last couple of years, or read any of my emails and blog posts, then you probably already know I strongly advise small business owners to consider upgrading to a responsive web design framework. “Responsive” means that your website displays correctly on smaller screens, like the ones you’ll find on an iPhone, Kindle, or an Android.

Despite the fact that I’m almost practically hollering the suggestion from the mountain tops, I still talk to owners and marketers who are reluctant to make the switch. Some of them don’t really understand the concept, while others feel mobile compatibility for their website isn’t a big enough priority.

While I can empathize with those points of view, I think they are missing the bigger trend and picture. Today I want to give you a few of the reasons why responsive web design gives such a big value to small businesses…

Mobile Computing is Even Bigger Than You Think

Industry analysts say that more than 50% of all web users are now accessing the Internet through mobile devices. They predict that the proportion will grow to two-thirds within the next half decade. So, if you haven’t already upgraded your website to a responsive design, know that the market is probably even bigger than you think it is.

It’s Hard to Market Without Mobile

Google started incorporating mobile compatibility into its search results last year. Likewise, Facebook recently announced that its algorithms would factor mobile functionality into its ads and news feeds going forward. Even if you don’t advertise or promote your business through these channels, you’re probably still getting traffic to your website that originates from search engines and social sites. That’s going to be harder going forward if you don’t have a responsive website.

Your Customers Want Mobile-Ready Websites

The statistics and notes about algorithm changes I’ve provided are one thing, but if you really want to get to the root of the issue look at your customers themselves. Chances are, the buyers coming in and out of your store (or contacting you on the phone, etc.) are using mobile devices on a daily basis. You probably are, too. Why not give them what they want and make your web presence compatible with their favorite gadgets?

Put all of these details together, and you will come to the conclusion that there’s no reason to put off mobile functionality any longer. If you want to do what’s best for your customers, your business, and your bottom line, there’s really no better choice.

Why not call Lighthouse Web Design today and let us give you a quote on adding mobile capability to your web presence? It only takes a few minutes to get started, and you could open your company up to a whole new world of customers.

3 Reasons Why Your Website Needs to be Revamped with WordPress

What is WordPress? It’s the most popular content management system out there today for website platforms. It allows you to easily update your website on your own with any online browser. But that’s just the beginning… Here are three huge benefits of having your website housed on the powerful WordPress platform.

[read full article at LinkedIn]

Is Your Website Ready For a Makeover?

photo-project-processYour website has looked good for many years, but now it’s starting to look its age. Does this sound like your site? It’s okay, just like painting a house, it needs a fresh look to thrive with the changing times. Studies show that your website needs a revamp every 3-5 years to remain effective and up-to-date with modern coding standards. To be successful online, it’s something one must take seriously.

Reasons to revamp your website

  • A content management system allows you to update the site yourself.
  • Coding with modern standards makes your site more search engine friendly.
  • Expanding or refocusing your services can boost client calls and inquiries.
  • A fresh look to your site means an improved image to prospective clients.
  • If you’ve changed your logo, your site design needs to reflect the new brand.
  • Websites with “Flash” embedded no longer work on iPhones or iPads.

Let’s talk

If you think it’s time to upgrade your site, give Lighthouse a call at 720-962-6400 or shoot us an email at design@lighthousewd.com. We’d be happy to discuss your options and provide a free quote. You can also fill out the Quote Request Form at a time convenient for you.

What to Look For in Selecting a Web Designer

Finding the right web designer for your website project can sometimes be challenging. While there are many facets of web design that sets web design firms apart from the rest, the challenge is honing in on what those facets really are.

To help with this, we’ve listed some essential items to look for in selecting a web designer:

Portfolio

A web design firm is only as good as the websites they’ve designed in the past. Web design is an art form so make sure you check out the designer’s previous “art” first because you’re likely going to receive the same level of quality on your design. If your website design is average or outdated, your visitors are just a click away from going to your competitors instead. A website visitor’s perception of your business is directly correlated with how your business is portrayed to them on the web. Don’t settle for a mediocre web design as it could just be a waste of your money and time – not to mention a downgrade on your company’s brand.

Pricing

Just like in any other industry, you are usually going to get what you pay for. In the web design industry, it is not rare to have drastically different quotes though. There are various factors for this:

  • Some web design firms high-ball their prices in hope that a company won’t know any better and spend more than they should.
  • Some web design firms give dirt cheap prices in hope that a company will only look at the low price they are quoting…and not their poor portfolio.

What you want to do is find a web design firm that can work within your budget while sporting an impressive portfolio. That’s the balance you want to shoot for.

Communication

What is XHTML, HTML5, CSS3, Flash, JavaScript, CMS, and jQuery to someone that isn’t familiar with the web design industry? It means absolutely nothing and only muddies the waters for someone trying to find the right web design firm to work with. If you are looking for a web design company to help you with your website project, you need to find a web design firm that speaks your language while offering customized solutions that puts you and your budget first.

Customer Service

The IT industry is notorious for poor customer service. However, if you look hard enough, there are web design firms that possess these winsome traits: friendly, timely, insightful, patient, and thorough. You do NOT want to be stuck with a web designer that is gone half the time, doesn’t answer the phone, and waits a week to email you back.

Experience

Make sure the web designer you choose has many years of experience in the industry. Experienced web designers will design smart layouts, code cleanly, and offer various options based on previous projects they’ve successfully completed in the past.

Client Satisfaction

Don’t be afraid to ask for references or read the web designer’s “Testimonials” section. If the web designer’s clients are happy, there’s a good chance you will be too.

Give Lighthouse a Try

If you are looking for a web design firm that meets the criteria above, contact Lighthouse Web Design today. We’re friendly, here to help, offer top-notch website designs, and can get you the website design you need at a competitive price. Get a free quote – we’d be happy to price out your project in a timely manner.

Welcome to the Lighthouse Web Design Blog

Thank you for checking in.  Our blog will feature helpful articles and news pertaining to the web design world and how your website can be improved.  Check back soon for articles related to the following web design services:

The web design industry changes often with new technology and standards. Because of this, it is very important to stay informed on how your website can improve in these areas.