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	<title>Lighthouse Web Design, Inc.</title>
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	<link>https://www.lighthousewd.com/</link>
	<description>Denver Web Design Firm</description>
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		<title>5 Recommended Productivity Tools for Web Designers</title>
		<link>https://www.lighthousewd.com/5-recommended-productivity-tools-for-web-designers/</link>
		
		<dc:creator><![CDATA[David Anderson]]></dc:creator>
		<pubDate>Tue, 26 Oct 2021 17:16:11 +0000</pubDate>
				<category><![CDATA[Website Design]]></category>
		<guid isPermaLink="false">https://www.lighthousewd.com/?p=64059</guid>

					<description><![CDATA[<p>In the digital age, web designing is no child's play. With the increase in creative talent and competition online, the work of a web designer has become even more hectic. From struggling to outdo others to making functional, productive designs and making your clients happy, web designers have a lot on their plates. A  [...]</p>
<p>The post <a href="https://www.lighthousewd.com/5-recommended-productivity-tools-for-web-designers/">5 Recommended Productivity Tools for Web Designers</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-1"><p>In the digital age, web designing is no child&#8217;s play. With the increase in creative talent and competition online, the work of a <a href="https://www.lighthousewd.com">web designer</a> has become even more hectic. From struggling to outdo others to making functional, productive designs and making your clients happy, web designers have a lot on their plates.</p>
<p>A web designer will often find clients who want them to create a logo along with the entire website. While the designer may use <a href="https://freelogocreator.com/" rel="nofollow">tools like a free logo creator</a> to do this, these additional tasks make it even more complicated for web designers to keep track of all their responsibilities. This is why productivity tools have become a necessity now.</p>
<p>Productivity tools allow web designers to manage their workload, jot down their their ideas, set deadlines and reminders, and administer the workflow smoothly without any hindrances or problems. For this very reason, we bring you the five best productivity tools that will help you conquer the day with your creativity and talent.</p>
<h2 style="margin-top: 50px;">1. Trello</h2>
<p><a href="https://trello.com/" target="_blank" rel="noopener"><img decoding="async" class="alignright wp-image-64062 size-full" src="https://www.lighthousewd.com/wp-content/uploads/logo-trello.png" alt="Trello" width="300" height="107" srcset="https://www.lighthousewd.com/wp-content/uploads/logo-trello-200x71.png 200w, https://www.lighthousewd.com/wp-content/uploads/logo-trello.png 300w" sizes="(max-width: 300px) 100vw, 300px" /></a>Anyone associated with websites or specifically website design, should know about <a href="https://trello.com/" target="_blank" rel="nofollow noopener">Trello</a>. Trello isn&#8217;t a simple, <a href="https://trello.com/en" target="_blank" rel="noopener">memo-keeping software</a>. Instead, it allows you to keep track of all tasks that need to be taken care of within a project. Whether it is tasks that need revision or those that need to be started from scratch, Trello allows you to create different columns or boards for different stages within the project and place tasks as cards. Each card can be moved to another board depending upon its status. The cards can also each hold notes, descriptions, reminders, comments, and deadlines.</p>
<p>These boards can be beneficial for a web designer, especially when you need to go over designs or make amendments before submission. Trello makes keeping track really easy and can be shared by a group of people working on the same project. In this way, the entire team views the progress of the project and updates others.</p>
<h2 style="margin-top: 50px;">2. Jing</h2>
<p><a href="https://www.techsmith.com/jing-tool.html" target="_blank" rel="nofollow noopener"><img fetchpriority="high" decoding="async" class="alignright wp-image-64063 size-full" src="https://www.lighthousewd.com/wp-content/uploads/logo-jing.png" alt="Jing" width="300" height="314" srcset="https://www.lighthousewd.com/wp-content/uploads/logo-jing-200x209.png 200w, https://www.lighthousewd.com/wp-content/uploads/logo-jing-287x300.png 287w, https://www.lighthousewd.com/wp-content/uploads/logo-jing.png 300w" sizes="(max-width: 300px) 100vw, 300px" /></a>Need to record your progress and take simultaneous screenshots to point out the changes in your work? <a href="https://www.techsmith.com/jing-tool.html" target="_blank" rel="nofollow noopener">Jing</a> has got your back! Jing is more than a <a href="https://www.techsmith.com/jing-tool.html" target="_blank" rel="nofollow noopener">screenshotting software</a>. When you need to take back-to-back snapshots to either show progress, record changes, or improvise your work, you can use Jing, which will let you take screenshots of your work and mark it up with text or audio, and share it with your socials or email contacts.</p>
<p>Jing allows you to keep a directory of your work by storing your work screenshots in videos and messages that you can easily share with your team members or clients. This makes your work of getting ideas approved quick and efficient.</p>
<h2 style="margin-top: 50px;">3. Evernote</h2>
<p><a href="https://www.evernote.com" target="_blank" rel="nofollow noopener"><img decoding="async" class="alignright wp-image-64065 size-full" src="https://www.lighthousewd.com/wp-content/uploads/logo-evernote.png" alt="Evernote" width="300" height="176" srcset="https://www.lighthousewd.com/wp-content/uploads/logo-evernote-200x117.png 200w, https://www.lighthousewd.com/wp-content/uploads/logo-evernote.png 300w" sizes="(max-width: 300px) 100vw, 300px" /></a><a href="https://evernote.com/" target="_blank" rel="nofollow noopener">Evernote</a> is a <a href="https://evernote.com/" target="_blank" rel="noopener">note-taking platform</a> that allows you to create separate notebooks for clients, different projects, and your personal life. Unlike other note-taking applications, Evernote allows its users to integrate images, videos, sketches, and handwritten notes into your virtual notepad, giving you a complete overview of the task at hand.</p>
<p>Note-taking is crucial to remember the important aspects of a project, jot down any special instructions from your clients, and make a list of all the things you need to do to get started on a task. With Evernote, you can create detailed notes and sync them with all your devices to have your notes with you at all times.</p>
<h2 style="margin-top: 50px;">4. Harvest</h2>
<p><a href="https://www.getharvest.com/" target="_blank" rel="nofollow noopener"><img decoding="async" class="alignright wp-image-64067 size-full" src="https://www.lighthousewd.com/wp-content/uploads/logo-harvest.png" alt="Harvest" width="300" height="300" srcset="https://www.lighthousewd.com/wp-content/uploads/logo-harvest-66x66.png 66w, https://www.lighthousewd.com/wp-content/uploads/logo-harvest-150x150.png 150w, https://www.lighthousewd.com/wp-content/uploads/logo-harvest-200x200.png 200w, https://www.lighthousewd.com/wp-content/uploads/logo-harvest.png 300w" sizes="(max-width: 300px) 100vw, 300px" /></a><a href="https://www.getharvest.com/" target="_blank" rel="nofollow noopener">Harvest</a> is an excellent <a href="https://www.getharvest.com/" target="_blank" rel="nofollow noopener">time tracking application</a> with numerous beneficial options for individuals and web designing teams. Harvest allows you to monitor the time you spend working on a particular task, project, or client for individuals and small groups.</p>
<p>You can also receive weekly or monthly time reports of your work distribution that you can submit to your client for recording working hours with work details.</p>
<p>Harvest also allows you to add team members to view their time performance and assign tasks accordingly.</p>
<h2 style="margin-top: 50px;">5.Wave Accounting</h2>
<p><a href="https://www.waveapps.com/" target="_blank" rel="nofollow noopener"><img decoding="async" class="alignright wp-image-64068 size-full" src="https://www.lighthousewd.com/wp-content/uploads/logo-wave-accounting.png" alt="Wave Accounting" width="300" height="232" srcset="https://www.lighthousewd.com/wp-content/uploads/logo-wave-accounting-200x155.png 200w, https://www.lighthousewd.com/wp-content/uploads/logo-wave-accounting.png 300w" sizes="(max-width: 300px) 100vw, 300px" /></a>Whether you’re a web designing freelancer or work with your own team, a <a href="https://www.waveapps.com/" target="_blank" rel="nofollow noopener">bookkeeping application</a> is a must. With all the cash flow within a business, it can get tricky to manage all sources of income, due dates, payrolls, taxes, and expenses while taking care of your projects as well. This is where <a href="https://www.waveapps.com/" target="_blank" rel="nofollow noopener">Wave Accounting</a> sweeps in to help you.</p>
<p>You can synchronize your bank account with your Wave account, sync all your expenses and income, categorize different streams of cash, and get you ready for your taxes.  When you need reminders on bills and payments, Wave will come through for you.</p>
<h2 style="margin-top: 50px;">Conclusion</h2>
<p>Productivity tools are a blessing for any web designer. With hundreds of tasks at hand, these tools can help you manage your time, resources, and money while allowing you to deliver the best work to your clients. A set of good productivity tools will help you become more productive, more efficient, and prone to receiving great feedback from your clients.</p>
</div></div></div></div></div>
<p>The post <a href="https://www.lighthousewd.com/5-recommended-productivity-tools-for-web-designers/">5 Recommended Productivity Tools for Web Designers</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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		<item>
		<title>4 Signs It’s Time to Upgrade Your Business Website</title>
		<link>https://www.lighthousewd.com/4-signs-its-time-to-upgrade-your-business-website/</link>
		
		<dc:creator><![CDATA[Wes Marlan]]></dc:creator>
		<pubDate>Tue, 19 Oct 2021 16:00:27 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://www.lighthousewd.com/?p=64010</guid>

					<description><![CDATA[<p>Do you need to freshen up your business website for 2022, or can you make it with a few content updates? This is a question we see potential clients ask themselves (and us) quite often. The decision to invest in a new web presence, or not, can be a big one. On the one  [...]</p>
<p>The post <a href="https://www.lighthousewd.com/4-signs-its-time-to-upgrade-your-business-website/">4 Signs It’s Time to Upgrade Your Business Website</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:30px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:calc( 1200px + 75px );margin-left: calc(-75px / 2 );margin-right: calc(-75px / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-2"><p><em>Do you need to freshen up your business website for 2022, or can you make it with a few content updates?</em></p>
<p>This is a question we see potential clients ask themselves (and us) quite often. The decision to invest in a new web presence, or not, can be a big one. On the one hand, no business owner likes to spend money if they don’t have to. But on the other hand, an underwhelming website can cost you sales and credibility every day.</p>
<p>So, to help clear things up for you, today we want to give you four clear signs it’s time to make a change and upgrade your business website with something newer, faster, and more impressive…</p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:30px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:calc( 1200px + 75px );margin-left: calc(-75px / 2 );margin-right: calc(-75px / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:30;line-height:1.3;">Sign #1 &#8211; Your Web Pages are Looking Tired</h2></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-3"><p>Sometimes, you can tell a website needs to be replaced just by looking at. We aren’t referring to layouts that are slightly unbalanced or need new fonts. We are talking about the situations where it’s obvious your site was designed a long time ago and hasn’t been updated recently.</p>
<p>Having an outdated website might not seem like a big deal, but it sends a terrible message to your customers and prospects. If you think yours has fallen behind the competition, take it as a sign you need to make some changes.</p>
</div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-1 hover-type-none"><img decoding="async" width="805" height="525" alt="Old Landgraf Website" title="Old Landgraf Website" src="https://www.lighthousewd.com/wp-content/uploads/old-landgraf-website.jpg" class="img-responsive wp-image-64011" srcset="https://www.lighthousewd.com/wp-content/uploads/old-landgraf-website-200x130.jpg 200w, https://www.lighthousewd.com/wp-content/uploads/old-landgraf-website-400x261.jpg 400w, https://www.lighthousewd.com/wp-content/uploads/old-landgraf-website-600x391.jpg 600w, https://www.lighthousewd.com/wp-content/uploads/old-landgraf-website-800x522.jpg 800w, https://www.lighthousewd.com/wp-content/uploads/old-landgraf-website.jpg 805w" sizes="(max-width: 900px) 100vw, (max-width: 600px) 100vw, 600px" /></span></div><div class="fusion-text fusion-text-4" style="--awb-content-alignment:center;--awb-font-size:16px;"><p><em>Is it 2021 or 2003? Your website may not know!</em></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:30px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:calc( 1200px + 75px );margin-left: calc(-75px / 2 );margin-right: calc(-75px / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:30;line-height:1.3;">Sign #2 &#8211; Your Website Loads Slowly or Causes Errors</h2></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-5"><p>Web usage surveys have shown that the average first-time visitor to your site will only <a href="https://www.crazyegg.com/blog/why-users-leave-a-website/" target="_blank" rel="noopener">hang around for a few seconds</a> before they click away. That means you have just brief precious moments to convince them to spend more of their time looking at your content.</p>
<p>If your website is slow because of bad hosting, outdated plug-ins, or other issues, then you’ll never get the chance to win a new customer. Likewise, error messages are annoying and signal that your website can’t be trusted.</p>
</div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-2 hover-type-none"><img decoding="async" width="800" height="534" alt="Slow Websites Are Bad" title="Slow Websites Are Bad" src="https://www.lighthousewd.com/wp-content/uploads/slow-website-slow-turtle.jpg" class="img-responsive wp-image-64021" srcset="https://www.lighthousewd.com/wp-content/uploads/slow-website-slow-turtle-200x134.jpg 200w, https://www.lighthousewd.com/wp-content/uploads/slow-website-slow-turtle-400x267.jpg 400w, https://www.lighthousewd.com/wp-content/uploads/slow-website-slow-turtle-600x401.jpg 600w, https://www.lighthousewd.com/wp-content/uploads/slow-website-slow-turtle.jpg 800w" sizes="(max-width: 900px) 100vw, (max-width: 600px) 100vw, 600px" /></span></div><div class="fusion-text fusion-text-6" style="--awb-content-alignment:center;--awb-font-size:16px;"><p><em>Does this turtle and your website have something in common?</em></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:30px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:calc( 1200px + 75px );margin-left: calc(-75px / 2 );margin-right: calc(-75px / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:30;line-height:1.3;">Sign #3 &#8211; You Don’t Have a Mobile-Friendly Layout</h2></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-7"><p>Did you know that <a href="https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/web-traffic-coming-from-smartphones-tablets/#:~:text=Web%20Traffic%20Coming%20From%20Smartphones%20and%20Tablets&amp;text=More%20than%2050%25%20of%20all,Data%2C%20U.S.%2C%20Q1%202016." target="_blank" rel="noopener">more than half of all internet traffic</a> originates from smart phones and tablets? Many of the business owners we deal with realize this intuitively but never make the connection to their own websites.</p>
<p>Simply put, your pages have to display cleanly on smaller screens. Otherwise, you can bet potential customers on mobile devices – who, don’t forget, and could make up more than 50% of your new customer base online – are going to take their time and money elsewhere.</p>
</div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-3 hover-type-none"><img decoding="async" width="800" height="533" alt="Website Not Mobile-Friendly? Our sympathies." title="Website Not Mobile-Friendly? Our sympathies." src="https://www.lighthousewd.com/wp-content/uploads/website-not-mobile-friendly.jpg" class="img-responsive wp-image-64026" srcset="https://www.lighthousewd.com/wp-content/uploads/website-not-mobile-friendly-200x133.jpg 200w, https://www.lighthousewd.com/wp-content/uploads/website-not-mobile-friendly-400x267.jpg 400w, https://www.lighthousewd.com/wp-content/uploads/website-not-mobile-friendly-600x400.jpg 600w, https://www.lighthousewd.com/wp-content/uploads/website-not-mobile-friendly.jpg 800w" sizes="(max-width: 900px) 100vw, (max-width: 600px) 100vw, 600px" /></span></div><div class="fusion-text fusion-text-8" style="--awb-content-alignment:center;--awb-font-size:16px;"><p><em>Based on a true story.</em></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:30px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:calc( 1200px + 75px );margin-left: calc(-75px / 2 );margin-right: calc(-75px / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:30;line-height:1.3;">Sign #4 &#8211; You’re Seeing Declining Business Results</h2></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-9"><p>Sometimes it’s hard to put a finger on exactly what’s wrong with your business website, but your online analytics or sales figures tell a clear story. When website visits, walk-in traffic, and other indicators are all pointing in the wrong direction, it’s time to rethink your strategy.</p>
<p>It’s easy for the owners of established businesses to forget, but a business website is often a new customer’s first point of contact with your company. It’s where searchers, referrals, and even members of the media look to find out more when they’re curious about your business. Make sure that what they see in your website content and <a href="https://www.lighthousewd.com/">web design</a> convinces them to work with you.</p>
</div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-4 hover-type-none"><img decoding="async" width="800" height="533" alt="Website Underperforming?" title="Website Underperforming?" src="https://www.lighthousewd.com/wp-content/uploads/bad-website-performance.jpg" class="img-responsive wp-image-64028" srcset="https://www.lighthousewd.com/wp-content/uploads/bad-website-performance-200x133.jpg 200w, https://www.lighthousewd.com/wp-content/uploads/bad-website-performance-400x267.jpg 400w, https://www.lighthousewd.com/wp-content/uploads/bad-website-performance-600x400.jpg 600w, https://www.lighthousewd.com/wp-content/uploads/bad-website-performance.jpg 800w" sizes="(max-width: 900px) 100vw, (max-width: 600px) 100vw, 600px" /></span></div><div class="fusion-text fusion-text-10" style="--awb-content-alignment:center;--awb-font-size:16px;"><p><em>A picture speaks 1000 words.</em></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:calc( 1200px + 75px );margin-left: calc(-75px / 2 );margin-right: calc(-75px / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:30;line-height:1.3;">Get Straight Answers to Your Web Design and Online Marketing Questions</h2></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-11"><p>Want to move past the latest fads and find ways you can use the internet to make your business more profitable? Tired of spending too much time and money on your website while still falling behind the competition? We can help. <a href="https://www.lighthousewd.com/contact-us/">Contact our team</a> of creative business growth professionals today to schedule a free consultation and get the personalized answers you need. Or you can fill out our convenient <a href="https://www.lighthousewd.com/website-quote/">website quote request form</a> to get a proposal delivered right to your inbox.</p>
</div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:37.5px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:37.5px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:37.5px;--awb-spacing-left-medium:37.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:37.5px;--awb-spacing-left-small:37.5px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-5 hover-type-none"><img decoding="async" width="1000" height="277" alt="Denver Web Design Company" title="Denver Web Design Company" src="https://www.lighthousewd.com/wp-content/uploads/lighthouse-logo-original.png" class="img-responsive wp-image-63125" srcset="https://www.lighthousewd.com/wp-content/uploads/lighthouse-logo-original-200x55.png 200w, https://www.lighthousewd.com/wp-content/uploads/lighthouse-logo-original-400x111.png 400w, https://www.lighthousewd.com/wp-content/uploads/lighthouse-logo-original-600x166.png 600w, https://www.lighthousewd.com/wp-content/uploads/lighthouse-logo-original-800x222.png 800w, https://www.lighthousewd.com/wp-content/uploads/lighthouse-logo-original.png 1000w" sizes="(max-width: 900px) 100vw, (max-width: 600px) 100vw, 600px" /></span></div><div class="fusion-text fusion-text-12" style="--awb-content-alignment:center;--awb-font-size:16px;"><p><em>Professionals in web design since 2001</em></p>
</div></div></div></div></div></p>
<p>The post <a href="https://www.lighthousewd.com/4-signs-its-time-to-upgrade-your-business-website/">4 Signs It’s Time to Upgrade Your Business Website</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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		<title>How to Make Business Blogging Easier</title>
		<link>https://www.lighthousewd.com/how-to-make-business-blogging-easier/</link>
		
		<dc:creator><![CDATA[Wes Marlan]]></dc:creator>
		<pubDate>Thu, 14 Oct 2021 20:45:36 +0000</pubDate>
				<category><![CDATA[Blogging]]></category>
		<guid isPermaLink="false">https://www.lighthousewd.com/?p=64002</guid>

					<description><![CDATA[<p>Most of the business owners we know don’t enjoy writing blog posts. And, a majority of them would say they don’t have time to create content, anyway. For that reason they’ll look at any app, tool, or trick that helps speed the process up.However, most never try the one thing (other than hiring special copywriting)  [...]</p>
<p>The post <a href="https://www.lighthousewd.com/how-to-make-business-blogging-easier/">How to Make Business Blogging Easier</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-13"><p>Most of the business owners we know don’t enjoy writing blog posts. And, a majority of them would say they don’t have time to create content, anyway. For that reason they’ll look at any app, tool, or trick that helps speed the process up.</p>
<p>However, most never try the one thing (other than hiring special copywriting) that would make business blogging easier. What’s this hidden secret? Simply <em>doing it more often</em>.</p>
<h3>Set a Daily or Weekly Writing Schedule</h3>
<p>Here is why blogging becomes less of a challenge when you set a daily or weekly writing schedule:</p>
<ul>
<li><strong>Creating content is like any habit.</strong><br />The more you do it, the less intimidating it seems in your mind. It’s a lot easier to be creative when you’re relaxed, but that takes practice and repetition.</li>
</ul>
<ul>
<li><strong>When you write regularly you literally change your brain chemistry.</strong><br /><a href="https://blog.reedsy.com/writers-block/" target="_blank" rel="noopener">Writer’s block disappears</a> because you get good at making connections and coming up with new topics.</li>
</ul>
<ul>
<li><strong>The more you post to your blog, the easier it is to generate results like more leads or better <a href="https://www.lighthousewd.com/seo-company/">SEO for your website</a>.</strong><br />It takes a little while, but once you see improvements you want to keep going. So the habit becomes self-reinforcing.</li>
</ul>
<p>This all probably seems intuitive to you. It’s not exactly a secret that continuity and consistency are important in <a href="https://www.lighthousewd.com/digital-marketing/">marketing your website</a>. Still, take this as a reminder that blogging will never get easier until you get started. Shouldn’t you sit down at your keyboard today?</p>
<p>If you’re looking for online marketing tips you can actually put to use in your business then visit our blog again soon. Or, <a href="https://www.lighthousewd.com/contact-us/">contact us today</a> to schedule a free consultation and learn more about what we can do to help your company grow.</p>
</div></div></div></div></div>
<p>The post <a href="https://www.lighthousewd.com/how-to-make-business-blogging-easier/">How to Make Business Blogging Easier</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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		<title>Lighthouse Web Design Earns 2021 Clutch Leader Award for Top Development Services in Colorado</title>
		<link>https://www.lighthousewd.com/lighthouse-web-design-earns-2021-clutch-leader-award-for-top-development-services-in-colorado/</link>
		
		<dc:creator><![CDATA[Wes Marlan]]></dc:creator>
		<pubDate>Mon, 19 Jul 2021 22:19:48 +0000</pubDate>
				<category><![CDATA[Lighthouse News]]></category>
		<guid isPermaLink="false">https://www.lighthousewd.com/?p=63953</guid>

					<description><![CDATA[<p>Creating an engaging online presence is a very layered task. Though its outputs are deceptively simple, building a website entails not only the use of the latest technologies, but also the consideration of many factors. For instance, the manner in which you lay out your content affects your audience’s behavior, color scheme can play into  [...]</p>
<p>The post <a href="https://www.lighthousewd.com/lighthouse-web-design-earns-2021-clutch-leader-award-for-top-development-services-in-colorado/">Lighthouse Web Design Earns 2021 Clutch Leader Award for Top Development Services in Colorado</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-14"><p>Creating an engaging online presence is a very layered task. Though its outputs are deceptively simple, building a website entails not only the use of the latest technologies, but also the consideration of many factors.</p>
<p>For instance, the manner in which you lay out your content affects your audience’s behavior, color scheme can play into their perception of your company and products, and navigability can ultimately <a href="https://ducttapemarketing.com/lead-generating-website/" target="_blank" rel="nofollow noopener">convert a casual visitor</a> into a paying customer.</p>
<p>For years, we at Lighthouse Web Design have been employing a tried and tested formula in creating website solutions. Our choices are curated and experience-backed, our aesthetic choices are purposeful, and our customer service is so personalized that it feels like we are your in-house team.</p>
<p>Like our namesake implies, we act as a beacon for businesses everywhere that are trying to gain their footing in a highly digitized market. This year, however, we’ve gotten the attention not just of prospective clients, but also of a leading B2B ratings and reviews platform.</p>
<p>We are thrilled to announce that Lighthouse Web Design has made it in Clutch’s <a href="https://clutch.co/web-designers/cheyenne" target="_blank" rel="nofollow noopener">2021 list of the best companies</a> in the web design and development space!</p>
<p><a href="https://clutch.co/profile/lighthouse-web-design"><img decoding="async" class="aligncenter size-full wp-image-63954" src="https://www.lighthousewd.com/wp-content/uploads/Clutch_Top_Developers_2021.png" alt="" width="492" height="505" srcset="https://www.lighthousewd.com/wp-content/uploads/Clutch_Top_Developers_2021-200x205.png 200w, https://www.lighthousewd.com/wp-content/uploads/Clutch_Top_Developers_2021-292x300.png 292w, https://www.lighthousewd.com/wp-content/uploads/Clutch_Top_Developers_2021-400x411.png 400w, https://www.lighthousewd.com/wp-content/uploads/Clutch_Top_Developers_2021.png 492w" sizes="(max-width: 492px) 100vw, 492px" /></a></p>
<p style="text-align: center;"><em>&#8220;It&#8217;s certainly an honor to be recognized by Clutch as a web design leader in Colorado.&#8221;</em><br />
<strong>— Wes Marlan, Owner of Lighthouse Web Design</strong></p>
<p>Clutch dominates the B2B market research industry by allowing businesses from all over the world to leave reviews on the service provider’s that they’ve worked with. Through their website, agencies like ourselves are able to build our credibility and attract new customers.</p>
<p>Every year, top-rated firms are recognized in the Clutch Leader Award for their meritorious performance. Below are some of the client reviews that have made us eligible for the award:</p>
<p><script type="text/javascript" src="https://widget.clutch.co/static/js/widget.js"></script></p>
<div class="clutch-widget" data-url="https://widget.clutch.co" data-widget-type="4" data-expandifr="true" data-height="auto" data-clutchcompany-id="489600"></div>
<p>We sincerely thank our clients for taking time to leave honest reviews on our Clutch profile. Bearing this standard of excellence, we are driven to continue, if not improve, our web design services.</p>
<p><a href="https://www.lighthousewd.com/contact-us/">Talk to us</a> today and discover how good design can kickstart your business’s growth.</p>
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<p>The post <a href="https://www.lighthousewd.com/lighthouse-web-design-earns-2021-clutch-leader-award-for-top-development-services-in-colorado/">Lighthouse Web Design Earns 2021 Clutch Leader Award for Top Development Services in Colorado</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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		<title>Can You Really Get a Business Website for a Few Dollars per Month on Wix?</title>
		<link>https://www.lighthousewd.com/can-you-really-get-a-business-website-for-a-few-dollars-per-month-on-wix/</link>
		
		<dc:creator><![CDATA[Wes Marlan]]></dc:creator>
		<pubDate>Tue, 11 May 2021 18:19:57 +0000</pubDate>
				<category><![CDATA[Website Design]]></category>
		<guid isPermaLink="false">https://www.lighthousewd.com/?p=63917</guid>

					<description><![CDATA[<p>Have you seen ads on television, or the internet, that promise you can get a professional business website for just a few dollars per month? Ever wondered whether it might make sense to just skip the custom web design process altogether and use one of these do-it-yourself templates? Most of the business owners we work  [...]</p>
<p>The post <a href="https://www.lighthousewd.com/can-you-really-get-a-business-website-for-a-few-dollars-per-month-on-wix/">Can You Really Get a Business Website for a Few Dollars per Month on Wix?</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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										<content:encoded><![CDATA[<p><strong>Have you seen ads on television, or the internet, that promise you can get a professional business website for just a few dollars per month?</strong> Ever wondered whether it might make sense to just skip the custom web design process altogether and use one of these do-it-yourself templates?</p>
<p>Most of the business owners we work with have at least considered the possibility. It makes sense – the majority of them are working with tight budgets and schedule constraints, so a tool that allows them to hold onto more of their time and money would be extremely convenient.</p>
<p><strong>It’s worth asking:</strong> Do you <em>really</em> get a business website for a few dollars per month on Wix or similar service? As it turns out, the answer isn’t necessarily straightforward. Let’s look at the reasons why…</p>
<h2>You <em>Can</em> Get a Website for Very Little by Using a Template Service</h2>
<p>The first thing to know is that you absolutely can use a service like Wix to get a low-cost business website. It might lack some key features and functions (more on this in a moment), but if you know enough about computers to drag pictures and type in text then you know enough to put your website online with one of these companies.</p>
<p>That can make them a great resource for certain types of businesses. Startups with no capital, for instance, or home-based businesses that are being built to generate a few dollars of site income. In those situations, it doesn’t make sense to turn to a <a href="https://www.lighthousewd.com/">professional web design agency</a> when all that’s needed is one or two simple webpages.</p>
<h2>But it Might Not Be the Website You Need for Your Business</h2>
<p>Now to the other side of the coin. Assuming your business is bigger or more complex than a side hustle, a service like Wix <a href="https://rogerabledog.com/5-reasons-why-wix-is-bad-for-your-business/" target="_blank" rel="noopener">might not give you what you need</a> even if it does match your budgetary wishes.</p>
<p>Because these DIY templates are just generic layouts with content blocks that need to be filled in, they are big on simple aesthetics but low on functionality. In other words, they don’t offer you a lot if you plan on taking advantage of <a href="https://www.lighthousewd.com/seo-company/">search engine optimization</a>, pay-per-click advertising, <a href="https://www.lighthousewd.com/digital-marketing/">online lead generation</a>, or <a href="https://www.lighthousewd.com/social-media-marketing/">social media marketing</a> (as examples). You might recognize these as tools small business owners use to generate revenue.</p>
<p>Another issue is that DIY web templates are coded with dozens of fonts, picture blocks, and drag-and-drop tools. These make it easy to get the right look for your website but necessitate tons of extra HTML that isn’t needed. All of that additional coding can slow your website down, making it cumbersome for customers to interact with. And, it’s almost a certainty that your business website will look like dozens of others, which makes it difficult for you to stand out in your market.</p>
<p><strong>The bottom line:</strong> If you’re looking for a functional website that helps your business grow, you’re almost always better off working with a custom design and programming team instead of a DIY template. The difference in cost might not be nearly as significant as you think, <em>but the benefits to your business are almost certain to be.</em></p>
<h2>Looking for the Best Answer for Your Business?</h2>
<p>If you’re looking for more than an online brochure for your company and you want to put together a web presence and online marketing plan that leads to real revenue growth, then <a href="https://www.lighthousewd.com/website-quote/">we should talk</a>. Schedule a free consultation with our team today so we can show you how to leverage your competitive strengths to find more customers over the internet.</p>
<p><em>Lighthouse Web Design, Inc. is a <a href="https://www.lighthousewd.com/">Denver web design company</a> dedicated to elevating small businesses above the competition through <a href="https://www.lighthousewd.com/">smart website design</a>, <a href="https://www.lighthousewd.com/seo-company/">organic search engine optimization</a>, and <a href="https://www.lighthousewd.com/seo-company/">local SEO promotion</a>.</em></p>
<p>The post <a href="https://www.lighthousewd.com/can-you-really-get-a-business-website-for-a-few-dollars-per-month-on-wix/">Can You Really Get a Business Website for a Few Dollars per Month on Wix?</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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		<title>What Small Business Owners Get Wrong About SEO</title>
		<link>https://www.lighthousewd.com/what-small-business-owners-get-wrong-about-seo/</link>
		
		<dc:creator><![CDATA[Wes Marlan]]></dc:creator>
		<pubDate>Wed, 05 May 2021 17:58:22 +0000</pubDate>
				<category><![CDATA[Search Engine Optimization]]></category>
		<guid isPermaLink="false">https://www.lighthousewd.com/?p=63914</guid>

					<description><![CDATA[<p>Small business owners have lots of ideas about search engine optimization (SEO). Since it has become such a big part of online marketing and lead generation, the majority have at least some familiarity with the art and science of improving your visibility on Google. It makes sense that they would, given that there are literally  [...]</p>
<p>The post <a href="https://www.lighthousewd.com/what-small-business-owners-get-wrong-about-seo/">What Small Business Owners Get Wrong About SEO</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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										<content:encoded><![CDATA[<p><strong>Small business owners have <em>lots</em> of ideas about search engine optimization (SEO).</strong> Since it has become such a big part of online marketing and lead generation, the majority have at least some familiarity with the art and science of improving your visibility on Google. It makes sense that they would, given that there are literally billions of dollars on the line.</p>
<p>However, in meeting with new clients over the years, we have found that some of the notions that small business owners hold about SEO are either outdated or flat-out incorrect. That’s perfectly reasonable. They expect us to be <a href="https://www.lighthousewd.com/digital-marketing/">internet marketing experts</a>, so they don’t have to. However, holding onto the wrong ideas can actually set you back and make it harder to grow your sales.</p>
<p>With that in mind, let’s look at a few things small business owners tend to get wrong about search engine optimization…</p>
<h2>Lots of Small Business Owners Think SEO is About Gimmicks</h2>
<p>There was a time when you could essentially game the system and earn a top search engine ranking by stuffing keywords onto your pages, <a href="https://smallbiztrends.com/2019/03/what-is-link-building.html" target="_blank" rel="noopener">buying inbound links</a>, and taking advantage of other shortcuts. However, those days are long gone.</p>
<p>As we move halfway into 2021, your focus should be on sustainable, organic SEO strategies that help bring a consistent flow of targeted visitors to your website month after month. The gimmicks don’t work and could even get you blacklisted. It’s much easier – and more profitable – to commit yourself to a plan that works consistently over time.</p>
<h2>Business Owners Tend to Under- or Over-estimate SEO Timing</h2>
<p>We sometimes meet with business owners who think they should see results after a search engine optimization plan is put into action within a few days. Others come to us with the belief that it will be years before SEO can help them generate leads, sales, or retail visits.</p>
<p>Neither idea is spot on. In some competitive markets it can take a few months, or even longer, to overtake your competitors. However, by using smart and efficient strategies (focused keyword research, <a href="https://www.lighthousewd.com/seo-company/">local search engine optimization</a>, etc.) the average business can see improvement in a few weeks. Assuming you hire the right creative team, they can get you results in a relatively short period of time without resorting to gimmicks.</p>
<h2>Most Business Owners Don’t Really Appreciate the Value of Strong SEO</h2>
<p>Probably the biggest misconception about search engine optimization is that it’s just another marketing strategy. When you get it right, it’s an absolute game changer.</p>
<p>Imagine having hundreds of potential customers or clients come to your website every week at the exact moment they were thinking about what you have to offer. Now imagine they could see your products, services, and content before they ever come into contact with any of your competitors. What could that do for your bottom line?</p>
<p><a href="https://www.lighthousewd.com/seo-company/">SEO</a> is worth the time and effort because it can literally transform your company. If you want to make selling easier, and revenue more consistent, then tapping into Google’s never-ending supply of sales opportunities should be one of your top priorities.</p>
<h2>Want to Put Together an Online Marketing Strategy That Works?</h2>
<p>Whether you manage a huge organization or a tiny startup, you’ll want to make the most of your website, not to mention search engines, social media, and other tools like email newsletters. That’s where our team of experienced business growth experts comes in. <a href="https://www.lighthousewd.com/contact-us/" target="_blank" rel="noopener">Contact us today</a> to schedule a free consultation so we can put together a customized strategy for your company!</p>
<p><em>Lighthouse Web Design, Inc. is a <a href="https://www.lighthousewd.com/seo-company/">Denver SEO company</a> dedicated to elevating small businesses above the competition through <a href="https://www.lighthousewd.com/">smart website design</a>, <a href="https://www.lighthousewd.com/seo-company/">organic search engine optimization</a>, and <a href="https://www.lighthousewd.com/seo-company/">local SEO promotion</a>.</em></p>
<p>The post <a href="https://www.lighthousewd.com/what-small-business-owners-get-wrong-about-seo/">What Small Business Owners Get Wrong About SEO</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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		<title>Lighthouse Shows Appreciation to Valued Clients</title>
		<link>https://www.lighthousewd.com/lighthouse-shows-appreciation-to-valued-clients/</link>
		
		<dc:creator><![CDATA[Wes Marlan]]></dc:creator>
		<pubDate>Thu, 12 Nov 2020 22:26:39 +0000</pubDate>
				<category><![CDATA[Lighthouse News]]></category>
		<guid isPermaLink="false">https://www.lighthousewd.com/?p=63771</guid>

					<description><![CDATA[<p>Standing OutIn today’s digital age, it has become effortless for businesses to have their own respective websites. Creating one has become simpler and you don’t even have to pay for your own domain to publish it.Therein lies the problem. With an overabundance of websites on the internet, how can you make yours stand out from  [...]</p>
<p>The post <a href="https://www.lighthousewd.com/lighthouse-shows-appreciation-to-valued-clients/">Lighthouse Shows Appreciation to Valued Clients</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-15"><h2>Standing Out</h2>
<p>In today’s digital age, it has become effortless for businesses to have their own respective websites. Creating one has become simpler and you don’t even have to pay for your own domain to publish it.</p>
<p><em>Therein lies the problem.</em> With an overabundance of websites on the internet, how can you make yours stand out from the rest?</p>
<h2>Our Reward is Hearing &#8220;A Job Well Done&#8221;</h2>
<p>We understand it’s hard to <a href="https://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list" target="_blank" rel="nofollow noopener">build a credible website</a> from the ground up because there are a lot of factors to consider. No one knows this better than us. That’s why we at Lighthouse Web Design Inc. have made it our mission to provide clients with seamless and high-quality <a href="https://www.lighthousewd.com/web-development/">web development services</a> at a competitive rate. Because nothing says “a job well done” than a happy and satisfied client who is finding success through our work.</p>
<h2>Have You Seen Our Clutch Profile Lately?</h2>
<p>We’ve recently been receiving a slew of positive reviews on our Clutch profile.</p>
<p>Clutch is a B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go to resource in the agency space. Their review process is reliable and transparent, and we’re grateful to those of our clients who have taken the time to provide feedback.</p>
<p>Here’s a recent review from one of our awesome clients. They’re a manufacturing company whose website we happily developed.</p>
<p><img decoding="async" class="alignnone size-full wp-image-63774" src="https://www.lighthousewd.com/wp-content/uploads/clutch-review-snippet.png" alt="Clutch Review Excerpt" width="342" height="173" srcset="https://www.lighthousewd.com/wp-content/uploads/clutch-review-snippet-200x101.png 200w, https://www.lighthousewd.com/wp-content/uploads/clutch-review-snippet-300x152.png 300w, https://www.lighthousewd.com/wp-content/uploads/clutch-review-snippet.png 342w" sizes="(max-width: 342px) 100vw, 342px" /></p>
<p>We achieved their goals in creating a user-friendly site that helped them increase their revenue. We continue to provide them with ongoing maintenance and general support.</p>
<p><em>“We are a small company. I see every penny that goes out and every penny that comes in. Our income has steadily increased over the years and I credit our website with much of that success.”</em> <strong>-Marketing &amp; Customer Service, Manufacturing Company</strong></p>
<p>This review is just one of our successful endeavors with our clients. We’re humbled to be part of their growth and are genuinely happy for what they’ve been achieving!</p>
<h2>The Manifest</h2>
<p>We’re also featured in Clutch’s sister company, The Manifest&#8230;as one of the top 50 SEO companies in Denver! This platform <a href="https://themanifest.com/seo/agencies/denver#lighthousewebdesign,inc." target="_blank" rel="noopener noreferrer">includes leading companies and firms</a> to showcase the best and brightest B2B companies around the world. Again, something we couldn’t have achieved without the help of our clients!</p>
<h2>Thank You</h2>
<p>We’d like to thank each and every one of our clients who we continue to provide a service for and left positive feedback about our business. If you’d like our help designing your website, please don’t think twice and contact us for a <a href="https://www.lighthousewd.com/website-quote/" rel="noopener">website quote</a> today!</p>
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<p>The post <a href="https://www.lighthousewd.com/lighthouse-shows-appreciation-to-valued-clients/">Lighthouse Shows Appreciation to Valued Clients</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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		<title>Why Web Design is (and isn’t) Getting Easier in 2020</title>
		<link>https://www.lighthousewd.com/why-web-design-is-and-isnt-getting-easier-in-2020/</link>
		
		<dc:creator><![CDATA[Wes Marlan]]></dc:creator>
		<pubDate>Wed, 26 Feb 2020 19:03:51 +0000</pubDate>
				<category><![CDATA[Denver Web Design]]></category>
		<category><![CDATA[Website Design]]></category>
		<guid isPermaLink="false">https://www.lighthousewd.com/?p=63735</guid>

					<description><![CDATA[<p>In some ways, it’s easier than ever to get a new business website online. And yet, most of the business owners we work with also swear it’s never been so challenging to make the most of online marketing. While those two ideas might seem contradictory at first glance, they actually make perfect sense together.  [...]</p>
<p>The post <a href="https://www.lighthousewd.com/why-web-design-is-and-isnt-getting-easier-in-2020/">Why Web Design is (and isn’t) Getting Easier in 2020</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-11 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;--awb-margin-bottom:0px;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-16"><p>In some ways, it’s easier than ever to get a new business website online. And yet, most of the business owners we work with also swear it’s never been so challenging to make the most of online marketing.</p>
<p>While those two ideas might seem contradictory at first glance, they actually make perfect sense together. In today’s post, we want to look at why that is… and more importantly, what it means for your company in 2020 and beyond.</p>
<h2>There Are More Web Design Tools Than Ever</h2>
<p>Over the past decade, business owners and entrepreneurs have found themselves with lots of new web design options. There are large agencies, specialized firms like ours, and freelancers who can all help you get your company online. Additionally, there are services like <a href="https://www.wix.com" target="_blank" rel="nofollow noopener">Wix</a> that promise professional-looking websites for just a few dollars per month.</p>
<p>In some sense, the growth of these tools has been a good thing. For instance, you can now launch a startup company and be online in a matter of hours even if you don’t have a big marketing budget. However, there is a big downside to this expansion of the web design industry.</p>
<h2>It’s Getting Harder to Stand Out Online</h2>
<p>Because websites seem cheap and easy, any business bigger than a food truck is likely to have some sort of web presence. With brand-new ventures competing next to established companies, it can be hard for the best businesses to stand out. In fact, it can be difficult for customers to find what they’re looking for.</p>
<p>When business owners tell us that web design is getting harder, this is usually what they mean. It isn’t that they are having a tough time putting pages online, but instead, they are recognizing that it’s harder than ever to attract leads, sales, and walk-in visits from a web page.</p>
<h2>Bigger Challenges Mean Bigger Opportunities</h2>
<p>When you put the first two points together, where does that leave us? The reality is that web design is getting easier in some ways, but a lot harder in others. The best you can say is that the marketplace is more complex.</p>
<p>That might seem like a bad thing, but smart companies are benefiting in big ways. Once they adopt the right strategies – like <a href="https://www.lighthousewd.com/">custom web design</a>, focused <a href="https://www.lighthousewd.com/seo-company/">search engine optimization</a>, online reputation management, and so forth – they begin to accrue a huge advantage over their competitors. They have websites that stand out, attract traffic, and (critically) generate real-world sales and conversions.</p>
<p>All of this is to say that simply having a website won’t do a lot for you in 2020. But if you follow good advice and execute a sustainable online marketing plan, the payoff for winning customers over the internet is bigger than it’s ever been. It takes more work than it used to, but the ROI is worth it.</p>
<h2>Is it Time to Start Getting More from Your Business Website?</h2>
<p>It’s never been easier to get a website for your business, or harder to generate profits from your online activities. If you’re tired of following the competition, chasing the latest fads, or getting lackluster results from your marketing campaigns, we want to help. <a href="https://www.lighthousewd.com/contact-us/">Contact our creative team</a> today to schedule a free consultation!</p>
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<p>The post <a href="https://www.lighthousewd.com/why-web-design-is-and-isnt-getting-easier-in-2020/">Why Web Design is (and isn’t) Getting Easier in 2020</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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		<title>3 Things All Great Web Designs Have in Common</title>
		<link>https://www.lighthousewd.com/3-things-all-great-web-designs-have-in-common/</link>
		
		<dc:creator><![CDATA[Wes Marlan]]></dc:creator>
		<pubDate>Thu, 19 Sep 2019 15:18:49 +0000</pubDate>
				<category><![CDATA[Denver Web Design]]></category>
		<guid isPermaLink="false">https://www.lighthousewd.com/?p=63673</guid>

					<description><![CDATA[<p>Most of the time, making generalities about business web designs will get you in trouble. What works for an ecommerce site might not be a good idea for a small corner store, and the website for a bakery won’t necessarily have a lot in common with the one built by a B2B marketer. However, we  [...]</p>
<p>The post <a href="https://www.lighthousewd.com/3-things-all-great-web-designs-have-in-common/">3 Things All Great Web Designs Have in Common</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-12 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;--awb-margin-bottom:0px;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-17"><p>Most of the time, making generalities about business web designs will get you in trouble. What works for an ecommerce site might not be a good idea for a small corner store, and the website for a bakery won’t necessarily have a lot in common with the one built by a B2B marketer.</p>
<p>However, we have noticed over the years that there are three distinct traits that all <a href="https://www.lighthousewd.com/website-portfolio/">great web designs</a> have in common. This is true regardless of location, industry, and business type. To put it another way, if your website <em>doesn’t</em> share these three traits, then there it’s probably quite a bit of work to do.</p>
<p>So, what are the three must-haves of web design that you need to pay attention to? Let’s take them in order…</p>
<h2>1. Clean Lines and White Space</h2>
<p>“Cluttered” is never a good luck. For one thing, it’s confusing to the human eye. And for another, it suggests that you don’t really know what your message is all about. On the contrary, it suggests that you are trying to overwhelm customers with ideas and might be trying to hide something from them.</p>
<p>That’s why great web designs always feature plenty of white space and a sleek look. Visitors can immediately identify major topics and components, and the whole setup is one of forethought and fluid organization. It can be tempting, as a marketer, to want to throw everything but the kitchen sink on your website. Resist the urge and stick with a clean layout buyers will understand.</p>
<p><strong>Example of Good White Space:</strong></p>
<p><img decoding="async" class="alignnone size-full wp-image-63677" src="https://www.lighthousewd.com/wp-content/uploads/good-use-of-whitespace.jpg" alt="Good Use of White Space" width="1000" height="349" srcset="https://www.lighthousewd.com/wp-content/uploads/good-use-of-whitespace-200x70.jpg 200w, https://www.lighthousewd.com/wp-content/uploads/good-use-of-whitespace-300x105.jpg 300w, https://www.lighthousewd.com/wp-content/uploads/good-use-of-whitespace-400x140.jpg 400w, https://www.lighthousewd.com/wp-content/uploads/good-use-of-whitespace-600x209.jpg 600w, https://www.lighthousewd.com/wp-content/uploads/good-use-of-whitespace-768x268.jpg 768w, https://www.lighthousewd.com/wp-content/uploads/good-use-of-whitespace-800x279.jpg 800w, https://www.lighthousewd.com/wp-content/uploads/good-use-of-whitespace.jpg 1000w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<h2>2. Instant Comprehension Cues</h2>
<p>This is a fancy way of saying that anyone who visits your website should understand who you are, what you have to offer, and why they should be interested within a couple of seconds or less. It means your big selling points and most compelling images are “above the fold” where they can easily be seen on a browser or mobile device.</p>
<p>Study after study has shown that you only get a few seconds to impress a new customer when they visit your website. If your pages don’t load quickly enough, or they can’t easily tell what it is you have to offer, that chance is going to disappear in a hurry.</p>
<p><strong>Example of Instant Comprehension Cues:</strong></p>
<p><img decoding="async" class="alignnone size-full wp-image-63678" src="https://www.lighthousewd.com/wp-content/uploads/instant-comprehension-cues.jpg" alt="Instant Comprehension Cues" width="1000" height="399" srcset="https://www.lighthousewd.com/wp-content/uploads/instant-comprehension-cues-200x80.jpg 200w, https://www.lighthousewd.com/wp-content/uploads/instant-comprehension-cues-300x120.jpg 300w, https://www.lighthousewd.com/wp-content/uploads/instant-comprehension-cues-400x160.jpg 400w, https://www.lighthousewd.com/wp-content/uploads/instant-comprehension-cues-600x239.jpg 600w, https://www.lighthousewd.com/wp-content/uploads/instant-comprehension-cues-768x306.jpg 768w, https://www.lighthousewd.com/wp-content/uploads/instant-comprehension-cues-800x319.jpg 800w, https://www.lighthousewd.com/wp-content/uploads/instant-comprehension-cues.jpg 1000w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<h2>3. An Intuitive Navigation Structure</h2>
<p>No one likes digging through page after page of content to find the answers, products, or resources they are looking for. That’s especially true when using a mobile device which might require lots of finger tapping and waiting for pages to come online.</p>
<p>Often, when website conversion rates are low, the problem can be traced back to poor navigation structure. You might think people aren’t having any trouble finding what they’re looking for on your site. But if things seem confusing or disorganized to new visitors, they’ll never stick around to become regular customers.</p>
<p><strong>Example of Intuitive Website Navigation:</strong></p>
<p><img decoding="async" class="alignnone size-full wp-image-63679" src="https://www.lighthousewd.com/wp-content/uploads/intuitive-website-navigation.jpg" alt="Intuitive Website Navigation" width="1000" height="399" srcset="https://www.lighthousewd.com/wp-content/uploads/intuitive-website-navigation-200x80.jpg 200w, https://www.lighthousewd.com/wp-content/uploads/intuitive-website-navigation-300x120.jpg 300w, https://www.lighthousewd.com/wp-content/uploads/intuitive-website-navigation-400x160.jpg 400w, https://www.lighthousewd.com/wp-content/uploads/intuitive-website-navigation-600x239.jpg 600w, https://www.lighthousewd.com/wp-content/uploads/intuitive-website-navigation-768x306.jpg 768w, https://www.lighthousewd.com/wp-content/uploads/intuitive-website-navigation-800x319.jpg 800w, https://www.lighthousewd.com/wp-content/uploads/intuitive-website-navigation.jpg 1000w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<h2>Is Your Business Website Missing Something?</h2>
<p>Usually, when a business website doesn’t have the traits we’ve outlined in this short article, it’s also the case that they are missing something else: bottom line business results. They aren’t generating <a href="https://www.lighthousewd.com/seo-company/">search engine visits</a>, walk-in traffic, new orders, or qualified leads.</p>
<p>So, whether you have the nagging feeling your web presence isn’t up to snuff or just want to see your business growing faster, consider this the wake-up call you need. Contact our team today to <a href="https://www.lighthousewd.com/contact-us/">schedule a free consultation</a> and see how we can help you take the next step forward!</p>
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<p>The post <a href="https://www.lighthousewd.com/3-things-all-great-web-designs-have-in-common/">3 Things All Great Web Designs Have in Common</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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		<title>The 4 Best Types of Social Media Marketing Content</title>
		<link>https://www.lighthousewd.com/the-4-best-types-of-social-media-marketing-content/</link>
		
		<dc:creator><![CDATA[Wes Marlan]]></dc:creator>
		<pubDate>Tue, 27 Nov 2018 17:12:04 +0000</pubDate>
				<category><![CDATA[Denver Web Design]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<guid isPermaLink="false">https://www.lighthousewd.com/?p=63578</guid>

					<description><![CDATA[<p>You have undoubtedly heard that you should eat your vegetables, exercise a few times a week, and post new content to your company’s social media accounts on a regular basis. If you feel like most of the business owners we work with, this last piece of advice has been coming at you fairly consistently  [...]</p>
<p>The post <a href="https://www.lighthousewd.com/the-4-best-types-of-social-media-marketing-content/">The 4 Best Types of Social Media Marketing Content</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-13 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;--awb-margin-bottom:0px;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-18" style="--awb-text-transform:none;"><p><strong>You have undoubtedly heard that you should eat your vegetables, exercise a few times a week, and post new content to your company’s social media accounts on a regular basis.</strong> If you feel like most of the business owners we work with, this last piece of advice has been coming at you fairly consistently for years.</p>
<p>There is nothing wrong with the suggestion that you should continually post new social content. That’s the only way you’re going to get fans and followers &#8211; and eventually conversions. Plus, updating your social profiles can be lots of fun.</p>
<p>The problem most business owners face, in fact, is that they don’t know <em>what</em> to post online for their businesses. As a result, they end up sharing material that’s irrelevant, ignored, or worse, inappropriate. To help you avoid the same kinds of mistakes, let’s look at the four best types of content to post to your business social profiles if you want to make a real marketing impact…</p>
<h2>1) Unique Infographics</h2>
<p>Infographics can combine the best of information, how-to guides, eye-popping statistics, and even case studies. Best of all, they offer all of that information in a way that’s easy for readers to digest and share with their own contacts.</p>
<p>If you struggle to relay complex ideas to your target market, or just want to highlight what’s different about your business to customers, <em>then posting infographics to your social media profiles could be a great first step in the right direction</em>.</p>
<h2>2) Industry Relevant Memes</h2>
<p>As a general rule, you don’t want to spend your time as a marketer posting memes. The exception, though, is if you have something that’s unique, funny (in a clean way), or specific to your business and industry.</p>
<p>Memes work because they are so easy to share. So, in the rare instances that they actually have marketing value, they can create a viral effect. It’s always a good thing to have fans and followers looking forward to your posts. <em>Just be sure you don’t misjudge your humor and have your marketing memes fall flat.</em></p>
<h2>3) Explainer Video Clips</h2>
<p>Like infographics, explainer videos – typically done with voices over whiteboards or simple graphics – can be a really interesting and compelling way to get your followers thinking about a topic that would normally be too dry or complex to catch their attention.</p>
<p>In order for your <a href="https://www.forbes.com/sites/kateharrison/2018/04/06/what-you-really-need-to-know-about-explainer-videos/#575bf3f6f022" target="_blank" rel="nofollow noopener">explainer videos to have an impact</a>, you need to pay attention to clip length and production quality. <em>Keep your videos short and make sure you have good images, music, and animation to back up your most important points.</em></p>
<h2>4) Customer Testimonials</h2>
<p>Even in the age of <a href="https://www.lighthousewd.com/digital-marketing/">digital marketing</a> and advanced metrics, nothing in the world beats good old-fashioned word-of-mouth advertising. That’s particularly true if it comes from a credible or well-known personality.</p>
<p>For this reason, having some of your best customers look into a camera and give honest-but-glowing testimonials about your company can have a huge impact on your <a href="/social-media-marketing/">social media marketing</a>. Take every chance you can get to have buyers say good things about you and other potential customers will take notice.</p>
<h2>Looking for Smarter Answers to Your Marketing Questions?</h2>
<p>Looking for better answers, or just a better direction, for your <a href="/digital-marketing/">online marketing campaigns</a>? If so, this might be the perfect time to meet with our team and see what we have been able to do for other businesses just like yours.</p>
<p><a href="/contact-us/">Contact us today</a> to schedule a free consultation and see how we can help!</p>
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<p>The post <a href="https://www.lighthousewd.com/the-4-best-types-of-social-media-marketing-content/">The 4 Best Types of Social Media Marketing Content</a> appeared first on <a href="https://www.lighthousewd.com">Lighthouse Web Design, Inc.</a>.</p>
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