In some ways, it’s easier than ever to get a new business website online. And yet, most of the business owners we work with also swear it’s never been so challenging to make the most of online marketing.
While those two ideas might seem contradictory at first glance, they actually make perfect sense together. In today’s post, we want to look at why that is… and more importantly, what it means for your company in 2020 and beyond.
There Are More Web Design Tools Than Ever
Over the past decade, business owners and entrepreneurs have found themselves with lots of new web design options. There are large agencies, specialized firms like ours, and freelancers who can all help you get your company online. Additionally, there are services like Wix that promise professional-looking websites for just a few dollars per month.
In some sense, the growth of these tools has been a good thing. For instance, you can now launch a startup company and be online in a matter of hours even if you don’t have a big marketing budget. However, there is a big downside to this expansion of the web design industry.
It’s Getting Harder to Stand Out Online
Because websites seem cheap and easy, any business bigger than a food truck is likely to have some sort of web presence. With brand-new ventures competing next to established companies, it can be hard for the best businesses to stand out. In fact, it can be difficult for customers to find what they’re looking for.
When business owners tell us that web design is getting harder, this is usually what they mean. It isn’t that they are having a tough time putting pages online, but instead, they are recognizing that it’s harder than ever to attract leads, sales, and walk-in visits from a web page.
Bigger Challenges Mean Bigger Opportunities
When you put the first two points together, where does that leave us? The reality is that web design is getting easier in some ways, but a lot harder in others. The best you can say is that the marketplace is more complex.
That might seem like a bad thing, but smart companies are benefiting in big ways. Once they adopt the right strategies – like custom web design, focused search engine optimization, online reputation management, and so forth – they begin to accrue a huge advantage over their competitors. They have websites that stand out, attract traffic, and (critically) generate real-world sales and conversions.
All of this is to say that simply having a website won’t do a lot for you in 2020. But if you follow good advice and execute a sustainable online marketing plan, the payoff for winning customers over the internet is bigger than it’s ever been. It takes more work than it used to, but the ROI is worth it.
Is it Time to Start Getting More from Your Business Website?
It’s never been easier to get a website for your business, or harder to generate profits from your online activities. If you’re tired of following the competition, chasing the latest fads, or getting lackluster results from your marketing campaigns, we want to help. Contact our creative team today to schedule a free consultation!