You have undoubtedly heard that you should eat your vegetables, exercise a few times a week, and post new content to your company’s social media accounts on a regular basis. If you feel like most of the business owners we work with, this last piece of advice has been coming at you fairly consistently for years.
There is nothing wrong with the suggestion that you should continually post new social content. That’s the only way you’re going to get fans and followers – and eventually conversions. Plus, updating your social profiles can be lots of fun.
The problem most business owners face, in fact, is that they don’t know what to post online for their businesses. As a result, they end up sharing material that’s irrelevant, ignored, or worse, inappropriate. To help you avoid the same kinds of mistakes, let’s look at the four best types of content to post to your business social profiles if you want to make a real marketing impact…
1) Unique Infographics
Infographics can combine the best of information, how-to guides, eye-popping statistics, and even case studies. Best of all, they offer all of that information in a way that’s easy for readers to digest and share with their own contacts.
If you struggle to relay complex ideas to your target market, or just want to highlight what’s different about your business to customers, then posting infographics to your social media profiles could be a great first step in the right direction.
2) Industry Relevant Memes
As a general rule, you don’t want to spend your time as a marketer posting memes. The exception, though, is if you have something that’s unique, funny (in a clean way), or specific to your business and industry.
Memes work because they are so easy to share. So, in the rare instances that they actually have marketing value, they can create a viral effect. It’s always a good thing to have fans and followers looking forward to your posts. Just be sure you don’t misjudge your humor and have your marketing memes fall flat.
3) Explainer Video Clips
Like infographics, explainer videos – typically done with voices over whiteboards or simple graphics – can be a really interesting and compelling way to get your followers thinking about a topic that would normally be too dry or complex to catch their attention.
In order for your explainer videos to have an impact, you need to pay attention to clip length and production quality. Keep your videos short and make sure you have good images, music, and animation to back up your most important points.
4) Customer Testimonials
Even in the age of digital marketing and advanced metrics, nothing in the world beats good old-fashioned word-of-mouth advertising. That’s particularly true if it comes from a credible or well-known personality.
For this reason, having some of your best customers look into a camera and give honest-but-glowing testimonials about your company can have a huge impact on your social media marketing. Take every chance you can get to have buyers say good things about you and other potential customers will take notice.
Looking for Smarter Answers to Your Marketing Questions?
Looking for better answers, or just a better direction, for your online marketing campaigns? If so, this might be the perfect time to meet with our team and see what we have been able to do for other businesses just like yours.
Contact us today to schedule a free consultation and see how we can help!