Most web design and online marketing posts focus on different ways you can attract customers to your website and convert them into buyers. That’s valuable information, of course, but what about the other side of the coin? Far too often, business owners ignore glaring mistakes that don’t just keep potential customers away, but also cause them to leave a website before taking any action.
Today, we want to focus on these aspects of your website so you can avoid any big errors that might be costing you a lot of money. With that in mind, let’s take a look at five issues that drive potential customers from your website in a hurry…
1) Slow Pages or Page Loading Errors
This is a point that feels obvious but is easy to overlook: when your webpages take forever to load, or cause errors while loading, buyers aren’t going to hang around. You probably don’t spend time on websites that don’t work well in your own life, so why would your customers?
Slow pages and loading errors usually boil down to problems with programming, plug-ins and the web hosting provider. They can be easy to fix, but only if you have the right creative team that knows what to look for.
2) Layouts That are Obviously Old or Broken
The design of your website says a lot about you, your credibility, and the value you place on your business, products, and/or services. If your layout has all the appeal of a curtain from the 70’s, then it’s going to drive business in the other direction.
This is all a way of saying your website should look like it’s modern and functional. If it doesn’t, that tells a prospect something important about whether or not you are serious and trustworthy.
3) Misspellings and Grammatical Errors
Most of your buyers probably aren’t masters of grammar, messaging, and persuasion. And yet, they can spot obvious typos and grammatical errors. Whether you believe it or not, they will hold these kinds of mistakes against you.
Think about this way: if you are about to go to trial, it theoretically shouldn’t matter whether your lawyer has a stain on his tie, but you would prefer that he looked like a composed professional. The same applies to the text on your website. If you want buyers to think you’re the best, your content should communicate that clearly without obvious errors.
4) Pop-Ups and High-Pressure Conversion Tools
There are a lot of debates about what kinds of conversion tactics do and don’t work, with valid opinions on both sides when it comes to pop-ups and other high-pressure tools. As a general rule of thumb, though, the more annoying your website is the faster visitors will go elsewhere.
There are exceptions to this guideline, particularly as it pertains to exit intent ads (the ones that show up when visitors are about to leave). However, you should only use these kinds of plug-ins as a last-ditch effort to generate conversions.
5) Slews of Negative Online Reviews
If someone looks up your company and finds that others say bad things about your business in an overwhelming way, they aren’t going to take a chance on buying your products or working with you. So, if you have a negative review profile holding you back, now is the time to talk with an experienced team (like ours) about online reputation management.
Need to Turbocharge Your Business Website?
If you have the lingering feeling that you aren’t getting the kinds of results you should be from your website – or your digital marketing strategy in general – we can help. Our creative team knows how to emphasize your strengths and use cost-effective strategies to bring you buyers online, over the phone, or through your front door.
Contact us today to schedule a free consultation and see how we have been able to turn things around for hundreds of companies just like yours.